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How & Why to Claim, Create & Control your Google Knowledge Panel
Valuable Online Real Estate Available for FREE Google users are noticing more and more knowledge panels when searching for their favorite artists, writers or companies. What’s a knowledge panel? It is the expanded section on the right-hand side of the Google result, and over the past year, Google is showing the knowledge panel more frequently.…
How To “Know” If Google And Facebook Campaigns Are “Working”
Can you tell if your internet marketing ads are working? In this new article on UpCity by OptFirst President John Kriney, we explore how analyzing tracking metrics allows us to maximize ad budget by simply adjusting campaign spending. Let us help you answer the only question that matters when it comes to your business’s internet…
Google Ads Reports You Should Be Using
Want to ensure your Google Ads Campaign is achieving outstanding results? There are three Google Ads reports that will help you keep track of your results to make sure you are receiving the maximum number of conversions. Campaign Report: This report tracks your impressions, clicks, costs, average CPC, CTR, search impressions share, conversions, and conversion…
Web Design Typography
The purpose of typography in web design is to effectively communicate a written message on your website. Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way. Those factors must be carefully chosen because they need to be aligned with the…
What social media platform is right for your business?
Not every business needs to have a presence on every social media platform. For example, does a law firm need a Snapchat account? Unlikely. Does your real estate firm need a Zillow or a Trulia account? Absolutely. To make the most out of social media, a business should focus on platforms where their clients and…
Making a Website, Made Easy – WordPress – Part III
These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install useful plugins. There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend! Step 8. Add Meta Titles and Descriptions. Improve your…
Making a Website, Made Easy – WordPress – Part II
These are the next three steps you Should take to launch a successful ecommerce site: Step 4. Install your WordPress site WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated. Step 5. Choosing a theme for your…