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10 T’s to Run Top Paid Social Campaigns, Step 9: Traction

10 T’s to Run Top Paid Social Campaigns, Step 9: Traction

The most profitable paid social campaigns ignite organic traffic, but this impact must be gauged – hence, traction, step 9 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Measuring the traction of ads that best lead to organic traffic through paid social media ads is as simple as looking for interaction with the campaign.  

This “free” visibility from shares, comments, and likes allows you to see the ways customers or clients could be compelled to engage. 

In many cases, tracking these metrics can help identify and pinpoint additional calls, leads, sales, 

or downloads that spotlight the full effects of the advertising.

Is your campaign trending so hard it’s developing kinetic marketing traction?

10 T’s to Run Top Paid Social Campaigns, Step 8: Test

10 T’s to Run Top Paid Social Campaigns, Step 8: Test

Now that we have working campaigns that are getting traffic, it’s time to test them, step 8 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Test every single type of campaign being run multiple times.

Examine campaign types, campaign ad types, targeting options, calls-to-action, and any type of messaging you’re using to reach out to customers.  

This is a simple strategy that can be used to focus the messaging and media to reach your perfect customer. 

The goal of these tests is to maximize ad spend and get the most conversions at the best possible price, making any marketing effort go from good to great. 

Are your campaigns passing their marketing exams?

https://www.optfirst.com/paid-advertising-management/

10 T’s to Run Top Paid Social Campaigns, Step 7: Tuning

10 T’s to Run Top Paid Social Campaigns, Step 7: Tuning

As we hit the last few stops in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns, we need to focus on tightening up all the loose ends by tuning up your marketing strings.

As the campaign delivers real-time data, instead of guesstimates and blindly trying to reach goals, start adjusting the live campaigns based on successful audience targeting, messaging, media, and interactions. 

What type of engagement leads to most interaction? Which aren’t worth the investment?

Fine-tune your live social media campaign by duplicating items that are converted.  Those that led to calls, leads, sales, downloads, or any type of engagement, tune those up while simultaneously removing targeting, messaging and media that did not. 

This ongoing tuning will turn an average campaign into a winner that delivers maximum return on investment.  

Is your social media campaign in tune with your audience?

10 T’s to Run Top Paid Social Campaigns, Step 6: Timing

10 T’s to Run Top Paid Social Campaigns, Step 6: Timing

This is where that old “patience is a virtue” proverb comes into play. You know how to tailor, track, and target, so it’s time for some timing, step 6 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Launch the new campaign and give it some time to build data. Don’t act too soon if you don’t immediately receive the results you’re looking for – check it daily for fluctuations. 

As the data accumulates it will give you what is needed to move to the next step. 

Set up a schedule for how to respond to these changes.  

Take time and analyze how the data corresponds to your goals. Listen to the team’s analysis of data and plan your next move.

Are you and your team effectively timing your campaign?

10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking

10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking 

So how are you going to know if these steps are providing the right results? You have to know how things are responding, which is why tracking is step 5 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Ensure that all tracking programs are set up and working at the beginning of the campaign then test them to see if they’re reporting properly. This will be critical when it comes to planning your future steps.

Once live, make sure that all of the data is shown in the social platform reporting, the client customer relations management program, and your campaign dashboard. 

Now, everyone can keep an eye on all the progress and develop strategies for improvement.

Listen to your team and consider how you can sharpen targeting and tailoring based on this tracking.  Keep close tabs on this regularly to be privy to any new trends and changes in your marketing.

Are you and your team hot on the trail?

10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor

10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor

Another facet that pairs well with targeting is to customize all your marketing content, which makes tailoring step 4 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Try developing images, messages, and media that are tailored to catch your target audience.  Teenagers respond differently to moms who respond differently to gardeners who respond differently to musicians… and so on.  

Your campaign has to create a ‘WOW’ or ‘AH-HA’ moment to get users to leave their social media interactions and engage with your ad, but it must be customized to lure the “fish” you seek.

Get users to leave their social media interactions and engage with your ad using  calls-to-action through media and messaging that is designed to engage your target audience.  

If unsure, a good rule to follow is to try a few different messages along with different media choices on the same target audience to see how they react through A/B testing. 

What are some ways you can tailor your messaging to custom fit your intended audience’s preferences?