8-Point On-Page SEO Plan, Step 2: Mobile Musts

8-Point On-Page SEO Plan, Step 2: Mobile Musts

If you’ve been following us, you know John Kriney’s 8-point On-Page SEO Plan is a proven, easy to follow website optimization method for beginners.  Covering the basics of technical SEO, content creation, and everything in between, John provides simple tips and tools anyone can use to improve their website’s Google rankings.

Step 2 of John’s 8-point On-Page SEO Plan involves taking care of mobile musts.  More and more users are using their phones instead of computers to search online. This is one reason why Google has shifted to using your website’s mobile version as its main idex source. With that in mind, mobile performance must be your main priority.

Thankfully, Google Search Console provides tools to measure and optimize your site’s mobile performance. First, the Core Website Vitals section gauges a site’s speed and locates where code can be optimized to run faster, enabling more efficient mobile usability.

The adjustment suggestions can be corrected by your web team or, if you can code in your website’s language, you can fix the required changes yourself. Second, the mobile usability section of Search Console will scan your website for graphics, content and other elements that are not optimally rendering on your mobile website.

8-Point On-Page SEO Plan, Step 1: Index

8-Point On-Page SEO Plan, Step 1: Index

John Kriney’s 8-point On-Page SEO Plan is a proven, easy to follow website optimization map for beginners.

Covering the basics of everything from technical SEO to content creation, John provides simple tips and tools anyone can use to improve their website’s Google rankings.

Step 1 in the 8-point On-Page SEO Plan is indexing. To make sure your website is properly indexed, first verify the domain in Google Search Console.

After submitting your website, the search console will populate any indexing issues, such as: “no follows,” “no index,” “canonical tags,” “404 errors,” and “blocked resources” on a site.

Verifying properly also allows you to check that the “robots.txt” and “sitemaps” are properly set and submitted.

Once the site is verified and indexed, examine the rich cards and structured data so you can test how the web pages will show in search results.

If needed, optimize and follow through on any recommendations made by Google – just forward them to your development team.

What’s On-Page SEO?

What’s On-Page SEO?

Since SEO is all about improving results in search engines, it’s important to know how search engines rank your site. And as we’ve learned, one of the key factors they consider is user experience – especially performance, usability, and speed.

Referred to as technical SEO, optimizing a webpage for these elements involves fixing or improving the code and content.

Some business owners ignore many aspects of on-page SEO while marketing teams tend to emphasize off-page links and reputation building simply because they’re not really sure how to optimize their website.

That’s why John Kriney, President of OptFirst Internet Marketing, created The 8-point On-Page SEO Plan – an easy to follow website optimization road map for beginners.

A proven plan that covers the basics of everything from technical SEO (mobile speed, indexing, etc.), to content creation, each step examines one important potential optimization you can make to improve your website’s Google rankings.

For the next 8 days, we will go over John’s formula step by step, so follow along each day, and let us know how your website is doing!

Get Some Bang For Your Digital Buck

Get Some Bang For Your Digital Buck

In marketing, price and value are two sides of the same coin.

Sometimes you have to pay a higher price for a more valuable lead.

For example, your cost per conversion, for most service areas, may be higher on Google Ads than Facebook.

But those more expensive leads will oftentimes be more qualified and become a customer or buy your product.

This brings more value to your business than a cheaper Facebook lead would.

When trying to bring costs down on your marketing spend, look where you can reduce cost without crashing your ROI.

Are you investing your online marketing wisely?

Creating Relevant Online Content

Creating Relevant Online Content

There’s a couple of ingredients key to creating content that reaches the right audience – but they must be used and measured correctly. 

First and foremost, never copy and paste the same information throughout your website, you will only get credit for it once.  And never plagiarize anything. 

Just as importantly, pay special attention to the meta-titles, descriptions, and page titles on the back end of your website.  These are small things critical to ranking.  Keep your headings and sub-headings simple, but always use keywords and phrases relevant to the subject.

If you use blogs as a way of keeping a steady flow of new content on your website, these have to be regularly updated. As you create them, match your topics with keywords and phrases you want to rank for on Google.

Developing these keywords and phrases is as simple as thinking of what you would type into Google to find your website.

Google literally reads your website content searching for information in key spaces to match what users are searching for online.

Is your website’s content taking advantage of Google’s content sifting?

User Satisfaction

User Satisfaction

Even if your website loads fast, if users often leave your site without any meaningful interaction, this will negatively impact your rankings.

The importance of speed and satisfaction links back to Google’s core fundamental mission: to deliver a positive user experience.

Google wants users to find what they are looking for the moment they’re looking for it, and they measure this by user interaction with specific pages.

These metrics – such as bounce rate, pages per session, and average time on site – tell Google very important details about a website’s user experience.

Conversions are the best way to measure user interaction. These occur when users complete desired actions, like filling out forms, clicking phone links, completing registrations, or making purchases.

These are direct cases where users have engaged and gotten what they needed from their search results, proving to Google that a site is relevant.

Another useful way to measure user satisfaction is through heatmapping. Heatmaps show how users interact with websites by measuring where they are clicking and how far they are scrolling.

This data is specifically helpful in showing unexpected ways users interact with websites. For example, your website visitors might be consistently clicking on a photo that they expect to open to another page, but currently, it does not link anywhere.

Remember, Google’s core fundamental mission is to deliver a positive user experience.