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How To “Know” If Google And Facebook Campaigns Are “Working”

Can you tell if your internet marketing ads are working?

In this new article on UpCity by OptFirst President John Kriney, we explore how analyzing tracking metrics allows us to maximize ad budget by simply adjusting campaign spending.

Let us help you answer the only question that matters when it comes to your business’s internet marketing ads – are you getting enough bang for your buck?

Posted in SEO

Google Ads Reports You Should Be Using

Want to ensure your Google Ads Campaign is achieving outstanding results? There are three Google Ads reports that will help you keep track of your results to make sure you are receiving the maximum number of conversions. 

  • Campaign Report: This report tracks your impressions, clicks, costs, average CPC, CTR, search impressions share, conversions, and conversion rate. These metrics will show you which ad groups are performing the best and allow you to invest more money into the better-performing ad groups.
  • Locations Report: The location report allows you to track which country, state, city or zip code is performing best. By tracking your location’s impressions, clicks, conversions, and CTR you can adjust your spending and target the better performing areas.
  • Keyword Report: The keyword report shows you which keywords are performing best. By having this information you can pause keywords with high costs and low conversions. 

These simple reports will provide you with the baseline metrics you need to create a successful campaign.

What type of reports do you use to track your results? If you don’t use any, DM us for help setting them up!

Web Design Typography

The purpose of typography in web design is to effectively communicate a written message on your website. 

Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way.

Those factors must be carefully chosen because they need to be aligned with the style and branding of the company.

Keep in mind these three tips when designing the typography for your Website:

1.      Keep Font Changes to a Minimum

Using more than three fonts can make your website harder to navigate and provide a confusing user experience. 

2.      Save the Innovation for Headlines

Sometimes it can be very tempting to use new and innovative fonts, but this can distract your visitors from concentrating on your message. Save the more provocative options for your headlines and use them sparingly for greater effect. 

3.     Limit Line and Paragraph Length

UX experts consider the optimal line length between 50-60 characters, including spaces. They also recommend keeping paragraphs to no more than five lines or two to three sentences.

Need help with the typography? Send us a DM and let us know.

What social media platform is right for your business?

Not every business needs to have a presence on every social media platform.

For example, does a law firm need a Snapchat account? Unlikely. Does your real estate firm need a Zillow or a Trulia account? Absolutely. 

To make the most out of social media, a business should focus on platforms where their clients and peers are likely to congregate. 

OptFirst recommends making a personalized list by researching which sites hold the highest relevance to a specific industry.

Narrowing down choices to just a select few platforms will focus efforts and get the best return on time investment.

Here are two simple steps to help you determine which platforms could be effective for your business:

  1. Identify Your Demographic: Pinpoint your target audience and be as specific as possible. Consider age, gender, income level, occupation, hobbies, etc.
  1. Define Your Objective: Outline your business’s goals. A woman’s fashion line could sell a lot of merchandise by posting pictures of their inventory on Instagram and Twitter. A local restaurant could get more patrons managing its profile pictures, menu, and reviews on Yelp or Facebook.  

What social media platform would push your business to the next level? 

Business/Restaurant Platforms

  • Google My Business 
  • Facebook 
  • Instagram
  • Twitter
  • Yelp 
  • Angie’s List 
  • Business Bureau 

Product Platforms

  • Amazon 
  • ConsumerReport

Health Care Platforms

  • HealthGrades 
  • Realself.com 

Real Estate Platforms

  • Realtor.com 
  • Trulia
  • Rent.com
  • Zillow 

Legal Platforms

  • Avvo 
  • Superlawyers

Making a Website, Made Easy – WordPress – Part III

These are the last three steps you Should take to launch a successful ecommerce site:

Step 7.

Choose and install useful plugins.

There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend!

Step 8.

Add Meta Titles and Descriptions. Improve your SEO.

You want your site to be found on google. Filling up these descriptions is the way to go.

Step 9. 

Make final checks and publish

Here at Optfirst our team of expert web designers can guide you through the whole process of creating your website. DM us for any questions!

Making a Website, Made Easy – WordPress – Part II

These are the next three steps you Should take to launch a successful ecommerce site:

Step 4.

Install your WordPress site

WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated.

Step 5.

Choosing a theme for your site’s design.

This step varies depending on the purpose of the website. Buying a theme will save you the hassle of creating everything, and as a plus most of them come with theme builders like DIVI which make building pages fairly easy. 

But there is also the possibility of creating your own theme, letting you do practically anything you would like on your website.

Step 6.

Create and customize your content and pages.

Your website is already set up, now it’s time to start building it.