seo
Web Design Typography

OptFirst Content Creators

The purpose of typography in web design is to effectively communicate a written message on your website.  Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way. Those factors must be carefully chosen because they need to be aligned with the…

seo
Making a Website, Made Easy – WordPress – Part III

OptFirst Content Creators

These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install useful plugins. There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend! Step 8. Add Meta Titles and Descriptions. Improve your…

seo
Making a Website, Made Easy – WordPress – Part II

OptFirst Content Creators

These are the next three steps you Should take to launch a successful ecommerce site: Step 4. Install your WordPress site WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated. Step 5. Choosing a theme for your…

seo
Making a Website, Made Easy – WordPress – Part I

OptFirst Content Creators

Have you ever wondered what it would take to build a website for you or your business? Below we explain in 9 short steps what it would take to launch a successful ecommerce website. Step 1. Decide if WordPress is right for you.  WordPress is a medium complexity content management system. A third of all…

seo
Mining for the Highest Converting Keywords

OptFirst Content Creators

How do users reach your website? What do they search? Which key phrases are searched the most in your area? The answers could surprise you.  Do not get bogged down by your own terminology when it comes to keywords. Let data drive your keyword and content choices. Google has two tools that can help you…

seo
Where is the Bounce Rate in Google Analytics 4?

OptFirst Content Creators

Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Google Analytics updates there’s always some kind of Earth-shaking shift.  In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric…

seo
How Color Affects Branding

OptFirst Content Creators

Google ads Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience.  Your color choice might be the most important branding decision you make.  Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that…

seo
Man Vs. Machine

OptFirst Content Creators

Google ads When it comes to google ads there are different types of keyword bidding strategies that you can implement to your campaign.  You can choose between manual and automatic bidding. The difference is simple, one is handled by you while the other is handled by a computer. Manual bidding can provide superior conversion metrics…

seo
SEO tips that work

OptFirst Content Creators

On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips for business owners that they can work through themselves. No programming and no development costs.  Homepage Keyword Integrationif you want to rank for a keyword, it has to appear in your content – more then…