search-marketing
Google Ads Reports You Should Be Using

OptFirst Content Creators

Want to ensure your Google Ads Campaign is achieving outstanding results? There are three Google Ads reports that will help you keep track of your results to make sure you are receiving the maximum number of conversions.  Campaign Report: This report tracks your impressions, clicks, costs, average CPC, CTR, search impressions share, conversions, and conversion…

search-marketing
Web Design Typography

OptFirst Content Creators

The purpose of typography in web design is to effectively communicate a written message on your website.  Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way. Those factors must be carefully chosen because they need to be aligned with the…

search-marketing
What social media platform is right for your business?

OptFirst Content Creators

Not every business needs to have a presence on every social media platform. For example, does a law firm need a Snapchat account? Unlikely. Does your real estate firm need a Zillow or a Trulia account? Absolutely.  To make the most out of social media, a business should focus on platforms where their clients and…

search-marketing
Making a Website, Made Easy – WordPress – Part III

OptFirst Content Creators

These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install useful plugins. There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend! Step 8. Add Meta Titles and Descriptions. Improve your…

search-marketing
Making a Website, Made Easy – WordPress – Part II

OptFirst Content Creators

These are the next three steps you Should take to launch a successful ecommerce site: Step 4. Install your WordPress site WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated. Step 5. Choosing a theme for your…

search-marketing
Making a Website, Made Easy – WordPress – Part I

OptFirst Content Creators

Have you ever wondered what it would take to build a website for you or your business? Below we explain in 9 short steps what it would take to launch a successful ecommerce website. Step 1. Decide if WordPress is right for you.  WordPress is a medium complexity content management system. A third of all…

search-marketing
The Importance of a Successful User Interface Design

OptFirst Content Creators

If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one… Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy…

search-marketing
Mining for the Highest Converting Keywords

OptFirst Content Creators

How do users reach your website? What do they search? Which key phrases are searched the most in your area? The answers could surprise you.  Do not get bogged down by your own terminology when it comes to keywords. Let data drive your keyword and content choices. Google has two tools that can help you…

search-marketing
Where is the Bounce Rate in Google Analytics 4?

OptFirst Content Creators

Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works Every time Google Analytics updates there’s always some kind of Earth-shaking shift.  In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric…