Rebranding: Why people don’t like changes ?

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Rebranding: Why people don’t like changes ? The human brain is always looking for ways to reduce its workload. This means we don’t want to learn a new name or remember a different logo for the companies whom we know for a long time. Another reason people don’t like change is because they fear of…

10 Keys to Success with Instagram’s Algorithm: Key #6 Hashtags

OptFirst Content Creators

10 Keys to Success with Instagram’s Algorithm: Key #6 Hashtags We‘ve talked about being successful on Instagram using its algorithm, but now it’s time to learn about the significance of hashtags. Hashtags are a very important tool in which you can reach new users with your posts. Hashtags will help you improve your score with…

Facebook Insights: Overview

OptFirst Content Creators

Facebook Insights: Overview Facebook Insights shows you how users are interacting with your business on Facebook. The amount of information can feel overwhelming, but don’t be intimidated by all the graphics and technical jargon. Optfirst is here to share a simple analysis of these features. Facebook Insights is a powerful tool that can help shape…

How to Identify Clients’ Needs

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How to Identify Clients’ Needs Over the years many books and blogs have been published trying to figure out the best way to understand the needs of the client. The simple answer to the problem is by simply talking to your clients. Talking to your clients allows you to cater your services/products to their needs.…

What are Google Ads?

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What are Google Ads? Every minute, there are more than four million searches performed on Google. These results consist of both organic ads as well as paid google ads. Google ads bring you an effective way of driving relevant, qualified traffic to your website by allowing you to show your ads to the right people,…

What is a Sales Funnel

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What is a Sales Funnel The sales funnel is a marketing concept, which describes the process a customer goes through when making a purchase. The funnel is used to metaphorically portray the number of potential customers at the beginning of the funnel versus the end of the funnel where only a percentage will become your…

10 Keys to Success with Instagram’s Algorithm: Key 5 Microblogging

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10 Keys to Success with Instagram’s Algorithm: Key 5 Microblogging Microblogging is the process of writing Instagram captions as if they were a small blog. This is a powerful tool because it will give content with value to your followers as well as strengthen your Instagram feed as a sales channel. In fact, you don’t…

Instagram Design Trends 2020

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Instagram Design Trends 2020 Instagram aesthetic trends are constantly evolving. Staying on top of these changes can be challenging, but being consistently on trend can boost both your follower count and reach. This is especially true if you are using Instagram for your business. Being aware of these trends will help make your business’s feed…

5 Common Errors In Websites. Vol I

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5 Common Errors In Websites.  Vol I In the path of building a website, several mistakes can be made. Whether the developer is a newbie, or has experience, you should always check that your website is clean from these most common mistakes. These mistakes can not only affect the functionality of the website, but also…