SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify

OptFirst Content Creators

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify This is the most satisfying step in every SEM campaign.  Once online marketing is at optimum performance  – proven to have a profitable and predictable ROI – it’s time to intensify the campaign, step 8 in the 10 Y’s Campaign Plan for…

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify

OptFirst Content Creators

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify For most search campaigns, the growing list of key phrases should be divided into different ad groups, each with individual ad text and imagery.  This brings us around to diversify, step 7 in the 10 Y’s Campaign Plan for Google Ads. This…

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify

OptFirst Content Creators

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify Remember, most online traffic these days happens on smartphones so it’s wise to focus campaigns toward mobile users.  This means your mobile site should function just as efficiently as the desktop version, bringing us around to AMPlify, step 6 in the 10…

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy

OptFirst Content Creators

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy Discerning which keywords apply to an internet marketing campaign is key to achieving profitable results.  This requires a little bit of ingenuity and careful use of resources, bringing us around to spy, step 5 in the 10 Y’s Campaign Plan for Google…

SEM Campaigns: 10 Y’s: Step 4: Nullify

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SEM Campaigns: 10 Y’s: Step 4: Nullify Google works by responding to keywords. However, some of these may be irrelevant to your marketing campaign’s goals.  To manage these speedbumps, one must nullify negative terms, bringing us to step four in the 10 Y’s Campaign Plan for Google Ads. Setting up negative keywords in each search…

SEM Campaigns: 10 Y’s: Step 3. Solidify

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SEM Campaigns: 10 Y’s: Step 3. Solidify When kicking off a Google marketing campaign, it’s critical to start from a solid base.  Enter the third of the 10 Y’s Campaign Plan for Google Ads: Solidify.  To solidify a Google Ads marketing campaign, start by checking the tracking codes on all the landing pages. Then, double-check…

SEM Campaigns: 10 Y’s: Step 2. Verify

OptFirst Content Creators

SEM Campaigns: 10 Y’s: Step 2. Verify After you quantify, the second in the 10 Y’s Campaign Plan for Google Ads is verify. This involves setting up a Google Account by preferably using a master Google business account – and then executing all operations from there. Next, add conversion tracking to landing and/or product pages.…

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads

OptFirst Content Creators

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads Google Ads includes paid listings, click-to-call promotions, and other marketing features designed to put your business at the top of a search engine results page.  However, it’s wise to know which will be the most profitable and best achieving business goals.  Thankfully, OptFirst’s 10 Y’s Campaign…

8 Step Product Page Checklist – Step 8: Related Items

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8 Step Product Page Checklist – Step 8: Related Items The final phase of OptFirst’s 8 Step Product Page Checklist involves giving your website’s visitors more of what they want. When customers land on a page that may not be exactly what they were looking for, give them a carousel of related or similar items…