10 T’s to Run Top Paid Social Campaigns, Step 7: Tuning

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10 T’s to Run Top Paid Social Campaigns, Step 7: Tuning As we hit the last few stops in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns, we need to focus on tightening up all the loose ends by tuning up your marketing strings. As the campaign delivers real-time data, instead of guesstimates and…

10 T’s to Run Top Paid Social Campaigns, Step 6: Timing

OptFirst Content Creators

10 T’s to Run Top Paid Social Campaigns, Step 6: Timing This is where that old “patience is a virtue” proverb comes into play. You know how to tailor, track, and target, so it’s time for some timing, step 6 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Launch the new campaign and…

10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking

OptFirst Content Creators

10 T’s to Run Top Paid Social Campaigns, Step 5: Tracking  So how are you going to know if these steps are providing the right results? You have to know how things are responding, which is why tracking is step 5 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Ensure that all tracking…

10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor

OptFirst Content Creators

10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor Another facet that pairs well with targeting is to customize all your marketing content, which makes tailoring step 4 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns. Try developing images, messages, and media that are tailored to catch your target audience.  Teenagers…

10 T’s to Run Top Paid Social Campaigns, Step 3: Targeting

OptFirst Content Creators

10 T’s to Run Top Paid Social Campaigns, Step 3: Targeting One of the most important factors involved in planning is understanding the playing field and the players.  This takes us to targeting the third OptFirst’s 10 T’s to Run Top Paid Social Campaigns. Research your business’s demographics to evaluate what those who use your…

10 T’s to Run Top Paid Social Campaigns, Step 2: Technology

OptFirst Content Creators

10 T’s to Run Top Paid Social Campaigns, Step 2: Technology Another factor to consider when planning social marketing is which social media platforms will bring the most ROI – making technology the second in OptFirst’s 10 T’s to Run Top Paid Social Campaigns. What we mean by this to review the potential social platforms…

10 T’s to Run Top Paid Social Campaigns

OptFirst Content Creators

10 T’s to Run Top Paid Social Campaigns Everyone needs to have a plan. A goal without a plan is just a wish. It’s important to have a plan in order to make sure your plan is successful. That’s why we created the 10 T’s to run top paid social ads. The first T is…

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 10. Testify

OptFirst Content Creators

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 10. Testify If you’ve accomplished the initial goals set out in Step 1, don’t you want to tell  everyone about your success?  That’s why you have to testify, Step 10 in the 10 Y’s Campaign Plan for Google Ads.  Share the success with your…

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 9: Simplify

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SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 9: Simplify  Oftentimes, as the campaign begins to grow they start to get fragmented or loose. In order to avoid an unorganized campaign, you need to consistently optimize it.  This means reviewing campaigns, messaging, media, key phrases, negative keywords, paused key phrases, and matching…