What’s So Special About Landing Pages?

OptFirst Content Creators

Landing pages are some of the strongest lead generators for any business’s online presence, but what are they and why are they so effective? Landing pages are specific pages designed to compel visitors to do exactly what they want or get what they need as simply as possible. They’re typically separate from your homepage, meaning…

10 Keys to Success with Instagram’s Algorithm

OptFirst Content Creators

Key 1. Engagement Instagram’s algorithm is designed to show users the content they’re most likely to interact with, compelling community engagement and driving usage. However, social media isn’t a one-way street. To network with an audience, it’s wise to recognize anyone who comments on your page or DMs your inbox to let them know you’re…

Where are Websites Located?

OptFirst Content Creators

Visiting a “website” implies the act of going to a certain location even though technically the visitor stays behind a computer or phone the entire time. So where exactly are sites located? Most websites are “hosted” by companies with ultra-sophisticated hardware that enable quick connections to a vast pool of data that comes from all…

Instagram Marketing Mistakes

OptFirst Content Creators

While we typically focus on how to take advantage of Instagram’s marketing capabilities, we rarely discuss social media practices that could hurt our businesses.   Many of these are small mistakes that can be fixed with a little time and resources, but they’re things that can flush your credibility down the drain fast.  The trick to…

STAND LIKE A KNIGHT Overcoming Business Failure

OptFirst Content Creators

Everyone Fails, that’s understandable, most people don’t like to talk about it, but the truth is: “The greatest successes come from having the freedom to fail” But, giving up is not a solution, rather, prepare yourself to overcome the failure and move forward. Take note of these five tips, and stand like a knight.: -Be…

Be Inspired, Don’t Copy!

OptFirst Content Creators

Nowadays, we are surrounded by all types of information and resources that can be used for inspiration. All we need to do is go online and immediately we will have an abundance of ideas available in seconds. However sometimes, we can find ourselves stealing the work of others, rather than being inspired to create our…

Websites Need Check-Ups, Too

OptFirst Content Creators

Like a car or computer, a website requires proper maintenance on a regular basis.Regular maintenance can keep a website or e-commerce running fast, effective, and risk-free. The following updates should be conducted monthly to ensure a site is running at peak performance: Compliance ReviewsCreation/Upload of Website BannersContent UpdatesMonthly Specials UpdatesCreation of Model Specific SEO PagesRegular…

The Best Times to Post on Social Media – Instagram

OptFirst Content Creators

The best time for a company to post updates on social media is when the majority of their audience is online. On Instagram specifically, you can use these two methods to present the engaging content to your followers at the right time. Audience Tab You can find out the best times for your business to…

Success is an Iceberg

OptFirst Content Creators

Have you ever heard about the Iceberg Illusion?The Iceberg Illusion states that when one observes a prosperous person or company, they’re only able to perceive what’s above the water. However, they can’t see below the surface – where the dedication, persistence, investment, failure, time, and more were sacrificed to reach success. When we talk about…