How COVID-19 is Changing the Game on Marketing Strategies

OptFirst Content Creators

How COVID-19 is Changing the Game on Marketing Strategies Over the past few months the use of social media platforms, streaming services and online gaming platforms have increased worldwide. The increase in users has led to a direct increase in marketing spend within these arenas. Global marketing has been adapting to this trend, prioritizing digital…

Got a minute?

OptFirst Content Creators

Got a minute? These are three of the most repeated words in the business world. Everybody wants to make more money, but nobody thinks about more time. But if you think about it you can make money using your time, but you are never gonna be able to buy more time with money. Time is…

What I Learned from a Famous Photography Company

OptFirst Content Creators

What I Learned from a Famous Photography Company There is a true story about a company, who dominated the whole last century in the photographic market. At the end of the 70’s the company became the king of the field with more than a 90% of sales on photography consumables. However in the late of…

Why we recommend using WordPress:

OptFirst Content Creators

Why we recommend using WordPress: According to our experience and established facts, WordPress has demonstrated to us and our clients why it is the most widely used CMS in the world. To start off, WordPress has 38% of web sites in the world, from typical hobby blogs to the biggest sites online. WordPress allows users…

The Power of Facebook Ads

OptFirst Content Creators

The Power of Facebook Ads With literally more than 3 billions of users every day, Facebook has become a digital multinational municipality capable of connecting every corner on Earth with just a simple post or DM. But, while Facebook is a community larger than most countries, connecting with individual users from a marketing standpoint isn’t…

Branding is a feeling

OptFirst Content Creators

Branding is a feeling Quoting Marty Neumeier “A logo is not a brand. A brand is not an identity. A brand is not a product. A brand is a person’s gut feeling about a product, service, or organization” But, before we jump into the meaning of branding, let’s talk about the basics: What is a…

Increase Instagram “Saves”

OptFirst Content Creators

Increase Instagram “Saves” Instagram’s “save” option is an effective way to measure engagement that also pushes interaction through its algorithm. The more “saves” a post receives, the more Instagram will share it organically. In other words, “saved” content allows other Instagram users to discover it easier while providing an avenue for anyone to revisit it…

OptFirst’s Secret Sauce

OptFirst Content Creators

OptFirst’s Secret Sauce Internet marketing is kind of like cooking. To prepare the perfect dish you need to gather the right ingredients, follow steps for preparation, and monitor progress carefully so you don’t overcook your plates. That’s the concept behind OptFirst’s 8 Step SEO Plan. John Kriney – founder of OptFirst and author of the…

Think like a Client

OptFirst Content Creators

Generating leads can be simple if you take the time to understand your client’s needs. Though this concept is quite basic, the idea of “thinking like a client” incorporates some incredibly complex principles that, if fully understood, will take your business far. Simply put, a company can only thrive if it knows how to engage…