how-to-guides
Making a Website, Made Easy – WordPress – Part III

OptFirst Content Creators

These are the last three steps you Should take to launch a successful ecommerce site: Step 7. Choose and install useful plugins. There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend! Step 8. Add Meta Titles and Descriptions. Improve your…

how-to-guides
Making a Website, Made Easy – WordPress – Part II

OptFirst Content Creators

These are the next three steps you Should take to launch a successful ecommerce site: Step 4. Install your WordPress site WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated. Step 5. Choosing a theme for your…

how-to-guides
Making a Website, Made Easy – WordPress – Part I

OptFirst Content Creators

Have you ever wondered what it would take to build a website for you or your business? Below we explain in 9 short steps what it would take to launch a successful ecommerce website. Step 1. Decide if WordPress is right for you.  WordPress is a medium complexity content management system. A third of all…

how-to-guides
Take Your Real-World Reputation Online

OptFirst Content Creators

Online reputation management is crucial to maintaining a positive internet presence, especially where businesses are concerned. Negative reviews or unflattering press are financially and personally destructive. Thankfully, OptFirst has developed an effective strategy for dealing with these issues.  Check out these simple moves you can make today to begin managing your company’s online presence. 1. …

how-to-guides
SEO tips that work

OptFirst Content Creators

On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips for business owners that they can work through themselves. No programming and no development costs.  Homepage Keyword Integrationif you want to rank for a keyword, it has to appear in your content – more then…

how-to-guides
Campaign Tracking and Analytics in a Shared Workspace – Part II

OptFirst Content Creators

OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect them to their CampaignDash account, we provide login information and always give clients a tour of the platform.  Through this shared dashboard, we can all connect with popular analytic account services like Google Analytics, Google…

how-to-guides
8 Step Reputation Management Plan Step 8: Regulate

OptFirst Content Creators

Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all reviews moving forward.  This can seem overwhelming considering the vast array of review platforms available, but it can be done efficiently through review monitoring services.   For…

how-to-guides
8 Step Reputation Management Plan Step 7: Recycle

OptFirst Content Creators

Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling.  This involves taking your most popular content from the past and reusing it across multiple platforms.  Repurpose positive reviews and press in every available manner, creating great cross-channel exposure for your company.  For example, if you have a positive news article on local news,…

how-to-guides
8 Step Reputation Management Plan Step 6: Release

OptFirst Content Creators

Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns.  But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan.  Use online channels to promote…