Are Instagram ads worth it?

Instagram is massive.
As of July 2020, over 1 billion monthly active users,
Bigger than other social media and capable of functioning right alongside Facebook, its outreach capabilities are limitless and big brands are taking advantage of its potential.

Instagram ad campaigns can feature photos, videos, slideshows, carousels, or a combination of all, with customizable costs so you know how and when you’re spending money.

By the end of 2020, it’s estimated that 75% of Instagram users will take action on at least one ad at some point.

there are three ways to create Instagram Ads:

Make a professional Instagram business account and promote posts or stories there
If your Instagram and Facebook Page are linked, Facebook posts/ads will appear on Instagram
Using Instagram Ads Manager to run a campaign offers several options for interactive Facebook and Instagram advertising.

you have the option to add lead forms to these ads to get more information from the customers.

Assess your audience and determine what type of ad format best suits your company and get started.

Is your business ready to jump on the Instagram bandwagon?