Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. 

But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. 

Use online channels to promote your company’s real story, positive press, and reviews. For example, a press release is a great form of advertising that can be generated through and syndicated on industry-specific sites. 

It’s always good to promote positive reviews and press, but it can also lead to additional business. 

Highlight these moments to capitalize on any possible opportunities.

Does your company have any news you’d like to share with the world?