Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns.  But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. 

Respond to all reviews – both positive and negative – to show that you care.   This also provides a great opportunity to engage with your clients on their preferred social review platform. 

Responding to positive reviews shows your clients that you value their opinion while creating positive interactions with them. 

Responding to negative reviews shows strength and concern to the person that left the negative review. It also allows you to tell your side of the story.

Just always respond professionally and keep in mind this is your online reputation.  Potential future customers that may be reading these reviews.  Show them you value all business.  

Are you ready to engage with your critics?