8 Step Product Page Checklist– Step 2: Tracking Code Check

Tracking website conversions is important when examining where a business’s site has room to improve.  Without understanding your audience’s interests, how do you expect to know what they’re interested in?

OptFirst recommends using Google Tag Manager (GTM) to centralize tag management and make advanced tracking a breeze.  GTM can also help boost a website’s speed, enabling businesses to function faster and possibly raise the site’s search engine ranking.

But the best part is that GTM eliminates the hassle of hard coding tags.

Another important program to simplify conversion tracking is Facebook Pixel.   With the data it provides, FB Pixel allows you to create custom audiences, optimizing conversions.  Plus, it develops lookalike audiences, compiling a group of people likely to be interested in your business based on their similarities with your existing customers.

FB Pixel can kick-off any remarketing efforts whenever you’d like, too. 

Depending on your site’s main source of conversions, your business needs to incorporate the corresponding method of tracking.  These are the “trails” to follow when out on the hunt to bring home the score.

What code check measures are you using to track down your business’s game?