8 Step Product Page Checklist – Step 1: Fast Page Load

It’s been estimated that if a page takes longer than 3 seconds to load over half of all users will click away.

This is where page speed comes in.

Page speed is the time it takes to fully display the content on a specific page.  A vital part of good user experience and SEO, Google applies page speed as a ranking factor, using it to help evaluate how well a website functions. 

Just as important on PCs as mobile phones, here are some elements that determine page speed:

Page size = all code elements, scripts, images, and other files that figure into the resources comprising a page

Time to First Byte (TTFB) = time between requesting the page and the first byte of information provided by the server 

Round Trip Time (RTT) = the time it to receive all requested information, from the moment the browser makes the connection, how long it takes to reach the server, and how long it takes for the server to respond

Evaluate your site’s page speed with Google’s PageSpeed Insights or just load it up and see how long it takes.

How fast are your site’s pages loading?