8-Step Off-Page SEO Plan, Step 7: Investigate

John Kriney’s first book, the 8-Step Off-Page SEO Plan, delivers a straightforward system that hasn’t changed since it dropped in May of 2014.  Just as relevant today with off-page SEO planning as it was back then, it’s still helping outsmart, outplay, and outrank the competition in search results.

Step 7 of the 8-Step Off-Page SEO Plan is to investigate past and current rankings, the lists used to create accounts, and other differentiating efforts. Tracking this data to make sure your site fits a search engine’s ranking paradigms is a critical component of any successful SEO campaign. 

This will determine if the campaign plan needs adjustment or if a new course of action is necessary. If your site isn’t ranking in the top search engine result pages after the anticipated time, this information will show what’s missing or if there was an unanticipated ranking shift.

If the website is not meeting its campaign goals, the investigation process will show you how to get it back on track.

Any SEO campaign intends to make a website attractive to search engines so they’ll rank it among their top results. This is achieved by creating a clear strategy that aims to outshine the competition and knows how to do it.

Sites are ranked at a search engine’s discretion so you have to investigate how they organize results to use these rules to your benefit.

Do you know what it takes to get your site to the top?