Google Ads Reports You Should Be Using

Want to ensure your Google Ads Campaign is achieving outstanding results? There are three Google Ads reports that will help you keep track of your results to make sure you are receiving the maximum number of conversions. 

  • Campaign Report: This report tracks your impressions, clicks, costs, average CPC, CTR, search impressions share, conversions, and conversion rate. These metrics will show you which ad groups are performing the best and allow you to invest more money into the better-performing ad groups.
  • Locations Report: The location report allows you to track which country, state, city or zip code is performing best. By tracking your location’s impressions, clicks, conversions, and CTR you can adjust your spending and target the better performing areas.
  • Keyword Report: The keyword report shows you which keywords are performing best. By having this information you can pause keywords with high costs and low conversions. 

These simple reports will provide you with the baseline metrics you need to create a successful campaign.

What type of reports do you use to track your results? If you don’t use any, DM us for help setting them up!

Web Design Typography

The purpose of typography in web design is to effectively communicate a written message on your website. 

Typography defines which typeface, type size, color, line height, and letter shapes you’re going to use to communicate the message in an effective way.

Those factors must be carefully chosen because they need to be aligned with the style and branding of the company.

Keep in mind these three tips when designing the typography for your Website:

1.      Keep Font Changes to a Minimum

Using more than three fonts can make your website harder to navigate and provide a confusing user experience. 

2.      Save the Innovation for Headlines

Sometimes it can be very tempting to use new and innovative fonts, but this can distract your visitors from concentrating on your message. Save the more provocative options for your headlines and use them sparingly for greater effect. 

3.     Limit Line and Paragraph Length

UX experts consider the optimal line length between 50-60 characters, including spaces. They also recommend keeping paragraphs to no more than five lines or two to three sentences.

Need help with the typography? Send us a DM and let us know.