Blog

Where is the Bounce Rate in Google Analytics 4?

Let’s keep it simple: there is no Bounce Rate in GA4 – or Session Duration, either. What you’re looking for is Engagement Rate. And here’s how it works

Every time Google Analytics updates there’s always some kind of Earth-shaking shift.  In this case, it’s the recent disappearance of Bounce Rate – the internet traffic metric that tracked who visited only a single page on a site – in Google Analytics 4. But never fear, entrepreneur, Google’s here. The people who brought you Maps would never leave you stranded.

Enter Engagement Rate.

Why did Google get rid of Bounce Rate?

The first obvious question is where did Google Bounce Rate go? To put it bluntly, Google decided to retire the engagement metric because it just wasn’t quite accurate enough. 

For example, someone visits a site and interacts by reading an article or blog.  While they spent a significant amount of time on that page, Google used to count that as a bounce.  Another problem comes in the form of single-page apps and mobile. Users simply don’t always generate multiple page views during these sessions even though they’re obviously engaged, causing a discrepancy in the analytics versus reality. 

They tried to balance that out with Session Duration but – as many have noticed – that metric is gone, too.  Google UA’s Sessions also appears to have disappeared in the GA4 roll-out, however, it’s just been rolled into a digital measurement that performs far more accurately at tracking engagement across all platforms. 

That would be Engagement Rate.

How does GA4 Engagement Rate Work?

Engagement Rate quantifies metrics by tracking Engaged Sessions, Engaged Sessions per User, and Engaged Time.

A session meets the requirements for Engagement when a visitor does one of the following during their visit to a site:

  • Engages with a website or app for at least 10 seconds
  • The user records 2 or more screen or page views
  • A conversion event is fired meaning a business objective has been met

What GA4 users have begun to notice is that visitors they thought were bouncing actually engaged in some sort of way. 

An easy way of explaining Engagement Rate is to think of it as the inverse of Bounce Rate. Sites with a Bounce Rate of 65% in UA will see an Engagement Rate of around 35% in GA4 once everything is organized.  This allows GA4 to provide more precise insights that are easier to access while facilitating more informed decisions based on data that is specific to the particular business.

Engagement Rate delivers cross-platform information that forms a more well-rounded analysis of how users interact with a site and apps across all devices.  The tighter insights translate to more effective marketing that grants a better return on investment.

Bounce Rate and Engagement Rate can be seen as 2 sides of the same coin.

Actually, Engagement Rate is Better Than Bounce Rate

This upgrade may take some time to get used to, but OptFirst believes Engagement Rate grants an understanding of site traffic that Bounce Rate lacked.  This allows GA4 to provide more valuable data about what users are doing on a website instead of just gauging who left.

GA4 users may even notice that users they thought were bouncing actually engaged with their site in some way or another.  

If your business needs any help monitoring your site with GA4, contact OptFirst – we’ve got you covered.

Where has bounce rate gone? Not only is bounce rate showing higher than ever in traditional Google Analytics, it is not even listed in Google Analytics 4. The new metric for bounce rate is engagement rate. 

How Color Affects Branding

Google ads

Colors are a powerful tool that can significantly impact a user’s first impression and overall website experience. 

Your color choice might be the most important branding decision you make. 

Having a recognizable signature color can increase brand recognition by up to 80%. A great color palette creates a level of company personality that entices a customer’s faith. 

The color scheme should be adjusted to the brand’s personality and convey the essence of the company.

Don’t take your site’s color scheme selection lightly, contact the OptFirst team and we can help you with your website development.

Man Vs. Machine

Google ads

When it comes to google ads there are different types of keyword bidding strategies that you can implement to your campaign. 

You can choose between manual and automatic bidding. The difference is simple, one is handled by you while the other is handled by a computer.

Manual bidding can provide superior conversion metrics if you dedicate enough time to your campaign and use all the information at your disposal.

Manual CPC bidding gives you more control, you can set bids for each specific keyword. You decide which keywords are worth their average CPC and which are not. This allows you to allocate every penny to keywords that work for your business.

Automatic bidding works best if you want to streamline your campaign building, or if you have a long running successful campaign with a lot of history.

Automatic bidding lets Google control your costs. You don’t have the option to create bids on the keyword level.  Automatic bidding doesn’t take as much time, and most businesses that do not have as much marketing experience tend to pick this strategy.

Overall we recommend manual bidding if you have the time/experience for it. At OptFirst we have our team review your keywords and bids twice a day, every day. 

We are constantly making sure that our clients are getting use of every single penny!

Take Your Real-World Reputation Online

Online reputation management is crucial to maintaining a positive internet presence, especially where businesses are concerned. Negative reviews or unflattering press are financially and personally destructive.

Thankfully, OptFirst has developed an effective strategy for dealing with these issues.  Check out these simple moves you can make today to begin managing your company’s online presence.

1.    Review – What’s being said online? 

Google your company or self and see if it matches the story you want the public to know. 

2.    Request – Reach out to get positive reviews. 

OptFirst has developed a mobile app – Review App – which sends text messages requesting a review from specific clients by providing a simple link used to proceed. 

3.    Report – Flag ALL negative reviews.

Go through the effort to flag all fake or misleading reviews that concern you on all social media platforms – these are often removed for violating terms and conditions.