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What social media platform is right for your business?

Not every business needs to have a presence on every social media platform.

For example, does a law firm need a Snapchat account? Unlikely. Does your real estate firm need a Zillow or a Trulia account? Absolutely. 

To make the most out of social media, a business should focus on platforms where their clients and peers are likely to congregate. 

OptFirst recommends making a personalized list by researching which sites hold the highest relevance to a specific industry.

Narrowing down choices to just a select few platforms will focus efforts and get the best return on time investment.

Here are two simple steps to help you determine which platforms could be effective for your business:

  1. Identify Your Demographic: Pinpoint your target audience and be as specific as possible. Consider age, gender, income level, occupation, hobbies, etc.
  1. Define Your Objective: Outline your business’s goals. A woman’s fashion line could sell a lot of merchandise by posting pictures of their inventory on Instagram and Twitter. A local restaurant could get more patrons managing its profile pictures, menu, and reviews on Yelp or Facebook.  

What social media platform would push your business to the next level? 

Business/Restaurant Platforms

  • Google My Business 
  • Facebook 
  • Instagram
  • Twitter
  • Yelp 
  • Angie’s List 
  • Business Bureau 

Product Platforms

  • Amazon 
  • ConsumerReport

Health Care Platforms

  • HealthGrades 
  • Realself.com 

Real Estate Platforms

  • Realtor.com 
  • Trulia
  • Rent.com
  • Zillow 

Legal Platforms

  • Avvo 
  • Superlawyers

Making a Website, Made Easy – WordPress – Part III

These are the last three steps you Should take to launch a successful ecommerce site:

Step 7.

Choose and install useful plugins.

There are MANY wordpress plugins out there for optimizing your website, from speeding up your site to quality of life plugins for your backend!

Step 8.

Add Meta Titles and Descriptions. Improve your SEO.

You want your site to be found on google. Filling up these descriptions is the way to go.

Step 9. 

Make final checks and publish

Here at Optfirst our team of expert web designers can guide you through the whole process of creating your website. DM us for any questions!

Making a Website, Made Easy – WordPress – Part II

These are the next three steps you Should take to launch a successful ecommerce site:

Step 4.

Install your WordPress site

WordPress installation is very easy, most hosting providers will do it in one click and we suggest going this route, as installing it yourself is very complicated.

Step 5.

Choosing a theme for your site’s design.

This step varies depending on the purpose of the website. Buying a theme will save you the hassle of creating everything, and as a plus most of them come with theme builders like DIVI which make building pages fairly easy. 

But there is also the possibility of creating your own theme, letting you do practically anything you would like on your website.

Step 6.

Create and customize your content and pages.

Your website is already set up, now it’s time to start building it.

Making a Website, Made Easy – WordPress – Part I

Have you ever wondered what it would take to build a website for you or your business?

Below we explain in 9 short steps what it would take to launch a successful ecommerce website.

Step 1.

Decide if WordPress is right for you. 

WordPress is a medium complexity content management system. A third of all the websites in the world are built on WordPress.

Step 2.

Buy the right hosting plan.

There are MANY wordpress hosting solutions available. See what is right for you, if you are starting out a shared hosting server will work perfectly.

If you think you will be getting lots of traffic or your website size is a bit on the bigger site, we recommend owning your own server.

Step 3.

Choose and register a domain name

Choosing the right register and domain name can make your website be a success or a flop.

Godaddy and all the big registrars are always a good choice as they have the most features and customer service to help along the way.

The Importance of a Successful User Interface Design

If you’ve ever browsed a website or app that seemed overly complicated or unorganized, you probably closed that window or app and tried another one…

Those businesses are losing potential clients and customers. Successful websites are built with a User Interface (UI) Design. These designs are able to couple beautiful concepts with streamlined and easy to understand user interfaces.

A well thought out UI design is able to convert visitors and users into potential customers, while still incorporating a high level of style.

The balance between design and usability is hard to achieve. Here at OptFirst our team of expert designers prioritize finding this balance in everything they do.

Check out our latest designs on our website, and DM us for any design questions!

Mining for the Highest Converting Keywords

How do users reach your website? What do they search? Which key phrases are searched the most in your area? The answers could surprise you. 

Do not get bogged down by your own terminology when it comes to keywords. Let data drive your keyword and content choices. Google has two tools that can help you mine for those highest converting keywords:

1.   Search Console Performance Data

Search console provides website owners with valuable search term data within its performance section. Here you can see how users are reaching your website. This report can fill in the gaps between how you think users are reaching your website and how they are actually searching online.

2.   Google Ads Keyword Research Tool

The Keyword research tool within the Google Ads interface allows business owners to see forecasted and historical data on keywords within their target location. You can use the tool for two purposes: first, to see roughly how many impressions your existing keywords are generating, and second, to find additional keywords that are not on your radar.

Leverage these two free tools and optimize your keyword list and website content today! Need help? DM us.