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8 Step Reputation Management Plan Step 6: Release

Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns. 

But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. 

Use online channels to promote your company’s real story, positive press, and reviews. For example, a press release is a great form of advertising that can be generated through and syndicated on industry-specific sites. 

It’s always good to promote positive reviews and press, but it can also lead to additional business. 

Highlight these moments to capitalize on any possible opportunities.

Does your company have any news you’d like to share with the world?

8 Step Reputation Management Plan Step 5: Respond

Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns.  But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. 

Respond to all reviews – both positive and negative – to show that you care.   This also provides a great opportunity to engage with your clients on their preferred social review platform. 

Responding to positive reviews shows your clients that you value their opinion while creating positive interactions with them. 

Responding to negative reviews shows strength and concern to the person that left the negative review. It also allows you to tell your side of the story.

Just always respond professionally and keep in mind this is your online reputation.  Potential future customers that may be reading these reviews.  Show them you value all business.  

Are you ready to engage with your critics?

SECTION 4: 8 Step Reputation Management Plan

One of the most effective yet difficult things to do when dealing with a bad review is reporting it legitimately so that it will be flagged – fourth in OptFirst’s 8 Step Reputation Management Plan.

Though it may not be fun, go through the effort to flag all fake, inaccurate, and/or negative reviews about your company. These will damage your company’s reputation and spread disinformation to potential clients who could benefit from services. You might be losing a lot of legitimate business because of a disgruntled client with a Google account who is dissatisfied after you broke your back to help.  

True or false, online reviews will affect your bottom line. 

Be patient, persistent, and knowledgeable when it comes to dealing with platforms.  Read their regulations for postings and discover how to peacefully deescalate these situations. Report reviews that are shady or violate the platform’s rules. 

Sometimes, your only recourse will be a professional response getting into the specifics of a situation while offering to fix the problem in a manner within you means

How does your company deal with online criticism?

8 Step Reputation Management Plan – Step 3: Request

The next move in OptFirst’s 8 Step Reputation Management Plan is simple – reach out.

Contact some of your clients and request a review.  You can do this in person, over the phone call, with an email, or a text message.  However, verbal requests can create a disconnect between your customer.  They might tell you “yes, I will leave you an online review” and forget or just not do it. 

That’s why OptFirst developed our own WordPress plugin for clients to request reviews. 

Since the average email open rate is 18% with a 7% click rate, we needed to find a way to help our clients get more engagement.  We solved this challenge by going mobile: SMS open rates are 90% with a click rate of 60%. 

So our solution is Review App, a mobile app that requests reviews via text message. 

If you want to see customer reviews pop up online, products like this are the next logical step to start generating online reviews for your business. 

How do you plan on asking your clients what they think?

8 Step Reputation Management Plan – Step 2: Review

8 Step Reputation Management Plan – Step 2: Review

“It was time, I felt, for an agonizing reappraisal of the whole scene.” – Dr. Hunter S. Thompson

After regrouping, reassess what your clients think of your services by checking your online reviews –  the next move in OptFirst’s 8 Step Reputation Management Plan

What’s being said about your company by others online?

Find every possible review platform available on which your business is listed and see what’s being said about your company.  Does what people say about you or your company match the story you want the public to know? 

Look at what people say about you or your company and see if it matches the story you want the public to know. Measure how accurate it is to your company’s vision, story, and beliefs. 

If you find that those reviews aren’t an accurate representation of what your company stands for, it’s time for an active reputation management campaign. 

Are you ready for an agonizing reappraisal of the whole digital scene?