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SEO tips that work

On-page SEO can be a great way to give your rankings a boost. We have put together five simple tips for business owners that they can work through themselves. No programming and no development costs. 

  1. Homepage Keyword Integration
    if you want to rank for a keyword, it has to appear in your content – more then once!
  2. Easy to Call, Buy or Submit a Lead
    Your phone number (if applicable) should appear on every page. You should have a contact form or a contact button on your homepage above the fold. Your buy now buttons should stand out.
  3. Keyword Variations

How many different ways can somebody search for your service? Don’t just pick your favorite phrasing and stick with it. Figure out how your customers reach your website and integrate those key phrases that will help boost your ROI.

  1. Call to Actions that Pop
    Use one contrasting color to your theme and use it sparingly throughout your website for important elements like buttons, phone numbers and calls to action.
  2. Optimize your Meta Titles and Descriptions

Are you using all of your best keywords in your meta titles and descriptions? Remember to stay within the recommended character limits so your curated descriptions don’t get cut off.

These five easy tips provide a simple roadmap to basic on-page optimizations that could still have a profound impact on your search rankings.

Campaign Tracking and Analytics in a Shared Workspace – Part III

The steps outlined in our social media posts about SEO, SEM, Paid Social, Reputation Management, and Analytics provide a clear plan to run online marketing efforts. 

They are OptFirst’s foundation – our blueprint for running successful and profitable online campaigns. 

Along the way, as your online marketing improves, remember to always think about campaigns from a customer’s point of view. 

Remember that the common thread of all online marketing campaigns should be to meet and exceed the user’s expectations. When this is done, a strong campaign should follow.

Running a good campaign is like karma – put your customer first and it will come back to you tenfold. 

Like a famous ’80s big hair band said, “It’s so easy to forget, what you give is what you get.” 

How much are you giving to your company’s online success?

Campaign Tracking and Analytics in a Shared Workspace – Part II

OptFirst uses our very own proprietary dashboard called CampaignDash as the workspace we share with our clients. Before we connect them to their CampaignDash account, we provide login information and always give clients a tour of the platform. 

Through this shared dashboard, we can all connect with popular analytic account services like Google Analytics, Google Search Console, Google My Business, Google Ads, Bing Ads, Facebook Ads, Bright Local, and more.  In real-time. 

We also connect clients with a digital relationship management platform – like Salesforce for example – to track down online form leads. In many cases, we also connect phone tracking to collect phone calls generated by our campaigns. 

Using a shared workspace allows everyone to pinpoint what’s working and what’s not.

OptFirst, working alongside our clients, has made critical changes in campaigns, dramatically increasing conversions.  A collaborative approach always pays off with better results.  Overall, our ability to work and track analytics in one shared space has paved the road to more happy clients and successful online marketing campaigns. 

Does your online marketing agency provide open access to your company’s analytics?

Campaign Tracking and Analytics in a Shared Workspace – Part I

“You can’t manage what you don’t measure.” Peter Drucker 

To know if an online marketing campaign is working, a workspace where the entire team can see performance and analytics is necessary. 

Campaign analytics must be viewable online, showing all SEO, SEM, Paid Social, and Reputation Management results in one place. 

The best campaigns are the ones where the client and the digital team can add their input based on unfiltered, undoctored reporting. 

On countless occasions, OptFirst has seen digital agencies “fudge” their results by creating PDFs that don’t reflect actual campaign metrics. To achieve the desired results, a shared workspace is the final, imperative, keystone of any successful campaign. 

If an online marketing agency does not offer online, real-time reporting space, and is still emailing monthly reports, it may be because they have something to hide.  It would be wise to switch companies. 

Businesses and agencies must work hand-in-hand – collaboration rather than independently – to run campaigns that meet their mark. 

Are your team and internet agency working symbiotically?

8 Step Reputation Management Plan Step 8: Regulate

Now that your business is gaining positive traction online and the negatives have been addressed, the final step in OptFirst’s 8 Step Reputation Management Plan is to regulate all reviews moving forward. 

This can seem overwhelming considering the vast array of review platforms available, but it can be done efficiently through review monitoring services.  

For example, top review sites that offer review monitoring services are Brightlocal.com, Reputation.com, and OptFirts’s very own software, Review App. 

Some social review platforms – like Google My Business – offer free review monitoring with email notifications while Facebook and Instagram can alert in several ways. 

Below is a list of some of the most popular general and industry-specific review sites.

Top Online Reputation Sites 

• Google My Business 

• Facebook 

• Yelp 

• Angie’s List 

• Better Business Bureau 

Product Review Sites 

• Amazon 

• ConsumerReport 

Health Care Review Sites 

• HealthGrade 

• Realself.com 

Real Estate Review Sites 

• Realtor.com 

• Trulia 

• Zillow 

Legal Review Sites 

• Avvo 

• Superlawyers 

How do you plan to monitor your business’s online reputation?

8 Step Reputation Management Plan Step 7: Recycle

Step 7 in OptFirst’s 8 Step Reputation Management Plan is recycling.  This involves taking your most popular content from the past and reusing it across multiple platforms.  Repurpose positive reviews and press in every available manner, creating great cross-channel exposure for your company. 

For example, if you have a positive news article on local news, share it on your company’s Facebook, Instagram, and LinkedIn accounts.  

The same thing with a positive review your company receives on Google My Business – post it on  Facebook or vice-versa.  Capitalize on every bit of good coverage from clients, experts, and associates simply by posting it on a separate platform.

Another great way to recycle company content is to take your website’s high traffic pages and repost them to the company’s LinkedIn, Google My Business, or Facebook business pages.  If the “frequently asked questions” section has traction on your site, it will likely do the same somewhere else.  

There are various ways to take advantage of this type of cross-channel recycling – so get creative!

What’s some great company content you can repost to capitalize on the past?