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8 Step Reputation Management Plan Step 1:Regroup

8 Step Reputation Management Plan Step 1:Regroup

Businesses are defined online by their reviews making internet reputation management critical to running profitable campaigns.  But sometimes these things are outside of our control, making it wise to have a strategy and stay a few steps ahead of the curb, bringing us to OptFirst’s 8 Step Reputation Management Plan. 

First, regroup and revisit what your company stands for – outside of being profitable, of course. Go back to when you started the company and remember all the ideas that ran through your head about how the company was going to change, or even create, an industry. 

What was the company’s mission statement? The purpose of your mission? What were/are your  founding principles? 

Remember what your company stands for and honestly evaluate what your clientele thinks. For example, OptFirst’s “why” is simple: “To increase calls, leads, and sales.”  We can track how our efforts accomplish these goals, helping us develop a positive reputation. 

Customer service is the heart of any business, so do everything you can to provide customers what they expect of you.

Is your business cultivating a positive online presence?

10 T’s to Run Top Paid Social Campaigns, Step 10: Thought

10 T’s to Run Top Paid Social Campaigns, Step 10: Thought

The final step in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns is simple. Now that you know the basics to success, it’s time to think about how to maximize your ROI.

Once the paid social campaigns are up, keep in mind that messaging and media can quickly become stale or outdated. Give some thought to the general idea that initially worked so that it can be recreated in a new way. 

Also, take time to evaluate platforms that convey the most successful message to your targeted customers. 

Consider trying new sites, adding new campaigns on the social platforms that are performing well, and be on the lookout for new campaign types being offered.

Paid social media marketing changes quickly, so staying alert for new opportunities is necessary to bring in the most possible profit from the investment. 

Have you thought about what social media marketing strategies will work best for your business?

10 T’s to Run Top Paid Social Campaigns, Step 9: Traction

10 T’s to Run Top Paid Social Campaigns, Step 9: Traction

The most profitable paid social campaigns ignite organic traffic, but this impact must be gauged – hence, traction, step 9 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Measuring the traction of ads that best lead to organic traffic through paid social media ads is as simple as looking for interaction with the campaign.  

This “free” visibility from shares, comments, and likes allows you to see the ways customers or clients could be compelled to engage. 

In many cases, tracking these metrics can help identify and pinpoint additional calls, leads, sales, 

or downloads that spotlight the full effects of the advertising.

Is your campaign trending so hard it’s developing kinetic marketing traction?

10 T’s to Run Top Paid Social Campaigns, Step 8: Test

10 T’s to Run Top Paid Social Campaigns, Step 8: Test

Now that we have working campaigns that are getting traffic, it’s time to test them, step 8 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Test every single type of campaign being run multiple times.

Examine campaign types, campaign ad types, targeting options, calls-to-action, and any type of messaging you’re using to reach out to customers.  

This is a simple strategy that can be used to focus the messaging and media to reach your perfect customer. 

The goal of these tests is to maximize ad spend and get the most conversions at the best possible price, making any marketing effort go from good to great. 

Are your campaigns passing their marketing exams?

https://www.optfirst.com/paid-advertising-management/

10 T’s to Run Top Paid Social Campaigns, Step 7: Tuning

10 T’s to Run Top Paid Social Campaigns, Step 7: Tuning

As we hit the last few stops in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns, we need to focus on tightening up all the loose ends by tuning up your marketing strings.

As the campaign delivers real-time data, instead of guesstimates and blindly trying to reach goals, start adjusting the live campaigns based on successful audience targeting, messaging, media, and interactions. 

What type of engagement leads to most interaction? Which aren’t worth the investment?

Fine-tune your live social media campaign by duplicating items that are converted.  Those that led to calls, leads, sales, downloads, or any type of engagement, tune those up while simultaneously removing targeting, messaging and media that did not. 

This ongoing tuning will turn an average campaign into a winner that delivers maximum return on investment.  

Is your social media campaign in tune with your audience?

10 T’s to Run Top Paid Social Campaigns, Step 6: Timing

10 T’s to Run Top Paid Social Campaigns, Step 6: Timing

This is where that old “patience is a virtue” proverb comes into play. You know how to tailor, track, and target, so it’s time for some timing, step 6 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Launch the new campaign and give it some time to build data. Don’t act too soon if you don’t immediately receive the results you’re looking for – check it daily for fluctuations. 

As the data accumulates it will give you what is needed to move to the next step. 

Set up a schedule for how to respond to these changes.  

Take time and analyze how the data corresponds to your goals. Listen to the team’s analysis of data and plan your next move.

Are you and your team effectively timing your campaign?