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SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 10. Testify

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 10. Testify

If you’ve accomplished the initial goals set out in Step 1, don’t you want to tell  everyone about your success?  That’s why you have to testify, Step 10 in the 10 Y’s Campaign Plan for Google Ads. 

Share the success with your team or client and get ready for the next phase.  But keep in mind, this isn’t just to show off (maybe a little), it’s to discuss how to take the initial success you’ve attained and reach even higher.  

Now that you’ve experienced the process first-hand and have the knowledge, it’s set up new campaign goals. 

These will become easier to strategize now that everyone understands what to do and what to expect. Listen to the suggestions of everyone involved and keep the steps in mind to develop a path to achieve them. 

The 10 Y’s SEM Plan creates a constantly evolving process to continually improve any SEM campaigns, so keep these tools in hand. 

Have you shared these simple steps to SEM success with your colleagues?

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 9: Simplify

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 9: Simplify 

Oftentimes, as the campaign begins to grow they start to get fragmented or loose. In order to avoid an unorganized campaign, you need to consistently optimize it. 

This means reviewing campaigns, messaging, media, key phrases, negative keywords, paused key phrases, and matching types.

For example, what if certain key phrases needed to be paused because there was a short-term competitor that bid up those phrases’ average cost-per-click? 

It is always important to remember that online marketing is always changing so reverting complex campaigns back to simple, straightforward strategies is the best way to keep your campaigns running at an optimal level. 

Are you looking over your campaign at bird’s eye level?.

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 8: Intensify

This is the most satisfying step in every SEM campaign. 

Once online marketing is at optimum performance  – proven to have a profitable and predictable ROI – it’s time to intensify the campaign, step 8 in the 10 Y’s Campaign Plan for Google Ads.

For example, if we have three campaigns running where the average ROI on marketing spend is 5:1 and the total spend is at $5K that means the campaigns have led to $25K in sales. 

If the available funding between the three campaigns is 50%, the next logical step is to increase the spending to $10K.  

By wisely disbursing this new capital into the successful Google Ads investments we can increase the odds of reaching $50K in sales. 


Are you ready to take advantage of your profits by making some more?

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 7: Diversify

For most search campaigns, the growing list of key phrases should be divided into different ad groups, each with individual ad text and imagery. 

This brings us around to diversify, step 7 in the 10 Y’s Campaign Plan for Google Ads.

This means diversifying existing campaigns by identifying which methods yield the best return on investment. 

By identifying successful keywords, businesses can hyper-target niches specific to their industry.

At OptFirst, we’ve seen these key phrases convert better and at a lower cost when they’re separated into individual campaigns or ad groups.

This technique will increase ad performance, quality score, click-through rates, and conversions.

Next try some new campaign types that you may not have run before. Introduce remarketing to existing campaigns as a targeting option and add Google Shopping campaigns if relevant. 

The idea is simple: always be in search of the best performing ads that deliver a positive ROI.

Is your business’s keyword net diverse enough to catch all the relevant niche fish?

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 6: AMPlify

Remember, most online traffic these days happens on smartphones so it’s wise to focus campaigns toward mobile users. 

This means your mobile site should function just as efficiently as the desktop version, bringing us around to AMPlify, step 6 in the 10 Y’s Campaign Plan for Google Ads.

Check ad and landing page formats using common browsers to make sure their speed is acceptable using Google’s Mobile Analysis Page Insight alongside Google Analytics. 

While in Analytics, examine the difference in activity between desktop and mobile to verify they’re working at full potential.

Look for differences in conversions, time on site, and bounce rate, to identify additional issues that may need to be addressed.

Some sites can look great on desktops but may barely function on smartphones – and vice versa. This makes them less relevant on search engine result pages and cuts their potential for revenue.

Is your company’s mobile site amped and putting the pedal to the metal?

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy

SEM Campaigns: 10 Y’s Campaign Plan for Google Ads – Step 5: Spy

Discerning which keywords apply to an internet marketing campaign is key to achieving profitable results.  This requires a little bit of ingenuity and careful use of resources, bringing us around to spy, step 5 in the 10 Y’s Campaign Plan for Google Ads.

Every good spy has a range of nifty gadgets to save the day and the digital espionage game is no different.  

At OptFIrst, we use third-party tools for keyword research – like Google keyword discovery, SpyFu, and SEMRush – to examine what works not just for our clients, but their competitors as well.

This may seem sly, but these tools are available to everyone so it’s in your business’s best interest to take advantage of these opportunities.  

In many cases, we’ve used them to turn losing campaigns 180 degrees, satisfying our clients and theirs. 

The fact of the matter is your most successful competitors are likely applying the same techniques.  It’s time to level the playing field.

Is your website utilizing internet spycraft to channel your digital 007?