8 Step Product Page Checklist – Step 5: Product Placement

8 Step Product Page Checklist – Step 5: Product Placement

Getting to the point quick is the key to advertising. Especially online.

When posting products or services, make sure that all the important information is “above the fold.” This way your users are able to see it as soon as the page loads.

Content should always be high on the screen so users don’t have to scroll to get any pertinent information.

This usually leads to lower bounce rates, higher engagement rates, and users spending more time on your website.

Does your website have its important information at the top of the page?

8 Step Product Page Checklist – Step 4: Quick Loading Media

8 Step Product Page Checklist – Step 4: Quick Loading Media

Hi-resolution images and videos are essential to any modern website, but even the sharpest definition is useless if the media is slow to loads – especially in e-commerce.

Shoppers want product photos that are large, detailed, have zoom in/out abilities, and load fast, but some of these features may cause a site to lag.

If bigger image files are allowed to hamper loading pages this can hurt SEO ranking, keeping a site and its potential visitors disconnected.

Most importantly, however, sluggish loading pages will irritate your shoppers and send them running to another online vendor.

So it’s crucial to strike that balance between speed and aesthetics. Examine your site’s photo web-ready compression capabilities and allow them to do their work.

These will condense any files while preserving their quality, streamlining the connection so your visitors have the best user experience available.

How quick on the draw are the images loading into your website?

8 Step Product Page Checklist – Step 3: Indexable

8 Step Product Page Checklist – Step 3: Indexable

Using the index testing tools we’ve discussed in previous posts you can discover what strategies are working best at bringing traffic to your business’s website.

Always take advantage of testing tools on Google Ads, Facebook, Instagram, Linkedin, or whatever you use most. Sometimes, the simplest changes in nomenclature – like using the word “two” as opposed to the number “2,” or vice-versa – can make all the difference in your ad’s success.

The only real way to figure out what approaches work best for your site is to experiment with these indexing tools. You’ll be surprised to see some of the minor edits that will optimize your advertisement maximum conversions and site engagement.

Is your business’s website making the best of all the online tools available to optimize online success?

8 Step Product Page Checklist– Step 2: Tracking Code Check

8 Step Product Page Checklist– Step 2: Tracking Code Check

Tracking website conversions is important when examining where a business’s site has room to improve.  Without understanding your audience’s interests, how do you expect to know what they’re interested in?

OptFirst recommends using Google Tag Manager (GTM) to centralize tag management and make advanced tracking a breeze.  GTM can also help boost a website’s speed, enabling businesses to function faster and possibly raise the site’s search engine ranking.

But the best part is that GTM eliminates the hassle of hard coding tags.

Another important program to simplify conversion tracking is Facebook Pixel.   With the data it provides, FB Pixel allows you to create custom audiences, optimizing conversions.  Plus, it develops lookalike audiences, compiling a group of people likely to be interested in your business based on their similarities with your existing customers.

FB Pixel can kick-off any remarketing efforts whenever you’d like, too. 

Depending on your site’s main source of conversions, your business needs to incorporate the corresponding method of tracking.  These are the “trails” to follow when out on the hunt to bring home the score.

What code check measures are you using to track down your business’s game?

8 Step Product Page Checklist – Step 1: Fast Page Load

8 Step Product Page Checklist – Step 1: Fast Page Load

It’s been estimated that if a page takes longer than 3 seconds to load over half of all users will click away.

This is where page speed comes in.

Page speed is the time it takes to fully display the content on a specific page.  A vital part of good user experience and SEO, Google applies page speed as a ranking factor, using it to help evaluate how well a website functions. 

Just as important on PCs as mobile phones, here are some elements that determine page speed:

Page size = all code elements, scripts, images, and other files that figure into the resources comprising a page

Time to First Byte (TTFB) = time between requesting the page and the first byte of information provided by the server 

Round Trip Time (RTT) = the time it to receive all requested information, from the moment the browser makes the connection, how long it takes to reach the server, and how long it takes for the server to respond

Evaluate your site’s page speed with Google’s PageSpeed Insights or just load it up and see how long it takes.

How fast are your site’s pages loading?

On-Page SEM Optimization – Landing Pages

On-Page SEM Optimization –  Importance of landing pages

A critical component of an on-page search engine marketing (SEM) campaign is the landing page.

A  landing page is a standalone web page created solely for an online advertising campaign where visitors “land” after they click on a link in an ad from anywhere on the net. But to take advantage of their full potential, landing pages should be tested for strengths and weaknesses. 

To ensure you’re getting the most out of a landing page, run A/B testing once it’s been created and examine small changes that could make a huge impact on conversions.

During an A/B test, 2 variations of a page’s element are compared – 50% of the traffic from the SEM campaign will run to one landing page and the other 50% to the other. By creating 2 different landing pages one can assess what features work best and which don’t.

It’s important to ensure the traffic, time of day, day of the week, and user profile is split evenly between both pages. OptFirst has been able to boost conversions by 121% simply just changing the text color on a page, confirming the value of this strategy.

 Small changes can make huge differences. 

Are your landing pages as effective as they can be?