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8-Step Off-Page SEO Plan, Step 2: Validate

8-Step Off-Page SEO Plan, Step 2: Validate

John Kriney’s first book, the 8-Step Off-Page SEO Plan, provides an uncomplicated system that’s remained unchanged since it’s released in May of 2014.  Just as relevant today with off-page SEO planning as it was back then, it’s still helping outsmart, outplay, and outrank the competition in search results. 

Step 2 of the 8-Step Off-Page SEO Plan is to validate your business’s information.  Validating your website, phone number, business name, and physical address is critical – it’s the foundation of any solid SEO effort.  You can validate this data by simply verifying a phone call, SMS message. or mailed PIN to the listed business contact info.

Phone verification requires an area code that’s local to the business’s geographic location.  Companies trying to validate with an 800 number may need to buy a local phone line. 

Validating is a precautionary measure to ensure a real business exists by either requiring a physical location or local number so only real businesses show up on map searches. In the mid-2000s there were more fake online map listings than real ones and – as you can guess – this was being exploited to rank high on map searches by creating bogus listings.  

In response, search engines developed validating, a more rigorous process for vetting new business map listings.  Businesses with locations have an advantage over online-only competitors by providing access to more directories through maps after they complete the process.   

The process can seem tedious – but it is worth it. 

Have you validated your business and made sure it’s on the map?

8-Step Off-Page SEO Plan, Step 1: Migrate

8-Step Off-Page SEO Plan, Step 1: Migrate

The 8-Step Off-Page SEO Plan plan was the basis of John Kriney’s first book, the 8 Step SEO Plan, released in May of 2014. The steps have not changed – they’re just as relevant today with off-page SEO planning as they were then – still helping to outsmart, outplay, and outrank the competition in search results. 

Step 1 of John’s classic 8-Step Off-Page SEO Plan is to migrate all your data and website access into one unified account.   To attain full online marketing potential, you must keep all your data in one place it can view and manage.

Preferably under one easily accessible account that allows everyone with proper access to see the site’s traffic accurately at any time. More often than not, our clients have allowed their webmasters to limit access to their own accounts.  This makes it simple for the webmaster to provide clients with doctored and misleading reports.  

OptFirst has reviewed several reports from other SEO companies.  They are filled with inflated traffic numbers and underreported campaign data. The easiest way to keep tabs while maintaining control is to move the data into a single master Google account that is owned by the business owner and accessible to the entire marketing team. This movement is what we refer to as migrating to a master account.

How much control do you have over your business’s website?

8-Point On-Page SEO Plan, Step 8: Max Out Mobile

8-Point On-Page SEO Plan, Step 8: Max Out Mobile

We’re rounding the final corner of John Kriney’s 8-point On-Page SEO Plan, the digestible, easy to follow website optimization outline for beginners.  Having touched on everything from technical SEO to content creation, this proven method delivers all the tools needed to improve a website’s Google ranking – and how to use them.

On Step 8 – the finale to John’s 8-point On-Page SEO Plan –  we circle back around to mobile phone user experience.  It’s critical to remember that layout and media placement on mobile and desktop versions of your site mirror each other not just in aesthetics but function, too.  

This will determine how well both the mobile and desktop sites rank in search results.

Create mobile pages built for conversions that match desktop and mobile adaptations and vice versa.  These must align to show up on Google’s Search Engine Results Pages (SERPs).  

To max out mobile conversions it’s vital you test mobile site changes. 

This can involve running A/B tests in an attempt to create the maximum conversions for the site. 

Just Google your site on your PC as you run through it on your smartphone.

Does the desktop version of the site you’re optimizing mirror the mobile version?

8-Point On-Page SEO Plan, Step 7: Tag Check

8-Point On-Page SEO Plan, Step 7: Tag Check

As we’ve established, John Kriney’s 8-point On-Page SEO Plan is a proven, easy to follow website optimization blueprint for beginners. Touching on everything from technical SEO to content creation, John delivers tools and tips anyone can use to improve their website’s Google ranking.

On Step 7 of the 8-point On-Page SEO Plan, we’ll dig into the minutia. 

Check your site’s meta tags, titles, and descriptions.  If tags aren’t set up properly, search engines can’t link up with your content as desired.  This is critical for digital connections. 

Make sure your Analytics, Google Tag Manager, Facebook Pixel, Pinterest Tag, etc., are set up and firing as desired.

Sounds tricky, right?  

False.

A few simple Google Chrome extensions to manage site tagging are Google Tag Manager and Facebook Pixel Extensions.

As we said, it’s not that serious – we’ll back you up.

How tagged up are your pages?

8-Point On-Page SEO Plan, Step 6: On-Page Performance

8-Point On-Page SEO Plan, Step 6: On-Page Performance

If you’ve been following our updates on John Kriney’s 8-point On-Page SEO Plan, you’re already a little familiar with this candid behind the scenes look at search engine optimization.

Covering the basics of everything from technical SEO to content creation, John provides simple tips and tools anyone can use to improve their website’s Google ranking.

Step 6 of OptFirst’s 8-point On-Page SEO Plan is On-Page Performance.  This goes back to basic user experience. Google Ads and Analytics measure what actions are successful on a site.  But what about those which are not?

Google Analytics just doesn’t measure those. It doesn’t display actions that didn’t lead to clicks to another page or resources that allow for capitalization. 

Like, when a consumer clicks on an inactive phone link or a graphic that should lead to interactive data – but do not.  

Google drops the ball hard on these missed opportunities.

To subvert this deficiency and pick up Google’s fumble, heat-mapping is a great tool that identifies these slips and picks them up. 

Heat-mapping data from software like Crazy Egg can be used for website fixes and improvements, leading to opportunities that maximize conversions.

Are all the hot links on your site interactive?

8-Point On-Page SEO Plan, Step 5: 24/7

8-Point On-Page SEO Plan, Step 5: 24/7

As we hit the corner on the last half of John Kriney’s 8-point On-Page SEO Plan – the easy to use website optimization method for beginners – we begin to focus on maintenance.

Checking that your website is always up and running smoothly – every 15 minutes – is critical. 

Seriously.

Unless you plan on pulling up your website every 15 minutes, OptFirst recommends having a system that checks the site state every quarter-hour to ensure it’s online.  If you’re OCD like John and the rest of The OptFirst Ninja Squad, this might be an option for you, but that doesn’t fit everyone’s business model.

As discussed earlier, Pingability has many uses, one being scanning your site every 15 to alert you immediately if it goes down or is hacked. 

But that isn’t all.  One story we hear a lot from OptFitst’s clients is that their old internet marketing company failed to monitor their site’s desktop version, mobile version, and SEO updates… all of it. To guarantee we know if a client’s site is down, has been hacked, has lost speed, and more – all while monitoring its user experience – OptFirst has created our very own observation platform called Site Sensei.

Just an example of OptFIrst’s cutting-edge app development techniques, SiteSensai will send the appropriate party a notification VIA email immediately, alerting whomever it concerns when any site changes occur.

Oh, and SIteSensai also submits a daily report benchmarking all daily status activity.

So – how would you say your website monitoring stacks up?