Blog

Where are Websites Located?

Visiting a “website” implies the act of going to a certain location even though technically the visitor stays behind a computer or phone the entire time.

So where exactly are sites located?

Most websites are “hosted” by companies with ultra-sophisticated hardware that enable quick connections to a vast pool of data that comes from all over the world.  Clients are able to create sites and house them on the servers these companies maintain, giving anyone the opportunity to become a webmaster without all the expensive gear.

It’s almost like artists who buy paint and canvas in order to focus on creativity as opposed to making it all themselves from scratch. 

Check out this list of some popular web hosting companies:

-Bluehost 
-HostGator Cloud 
-Hostinger 
-GreenGeeks 
-DreamHost
-SiteGround 
-A2 Hosting 
-WestHost

Are you considering making a website for your business?

Instagram Marketing Mistakes

While we typically focus on how to take advantage of Instagram’s marketing capabilities, we rarely discuss social media practices that could hurt our businesses.  

Many of these are small mistakes that can be fixed with a little time and resources, but they’re things that can flush your credibility down the drain fast.  The trick to overcoming these mistakes is to recognize them and their causes so you can avoid them in the first place.  This prevents bad habits from developing while forming the backbone of a successful Instagram marketing campaign.

Check out some of these super simple newbie Instagram marketing mistakes: 

1-Inconsistent posting
plan your feed in advance and stay organized

2-Not engaging with your community 
spend some time everyday engaging with them

3-Using low-definition images  
Instagram is a visual platform (look for our Hi- Def Post)

4-Incorporating vague hashtags 
Search for less popular hashtags

5-Putting quantity over quality
Buying followers or automated tools can hurt your account, so don’t do it.

What are some mistakes you’ve seen businesses make on social media?

STAND LIKE A KNIGHT Overcoming Business Failure

Everyone Fails, that’s understandable, most people don’t like to talk about it, but the truth is: “The greatest successes come from having the freedom to fail”

But, giving up is not a solution, rather, prepare yourself to overcome the failure and move forward.

Take note of these five tips, and stand like a knight.:

-Be ready to fail: always have a contingency plan

-Stay focused on the most important: take care of your loyal clients & customers

-Start managing cash flow more effectively: try to keep your books accurate and up to date

-Always be marketing: get your business back up and running, investing in marketing campaigns, ads, & social media.

-Invest in people: Invest in someone who is a natural at handling the most difficult tasks, leaving you with time to focus on more important things.

Be Inspired, Don’t Copy!

Nowadays, we are surrounded by all types of information and resources that can be used for inspiration.

All we need to do is go online and immediately we will have an abundance of ideas available in seconds.

However sometimes, we can find ourselves stealing the work of others, rather than being inspired to create our own work.

Of course we can admire the work of others and use it as a source of inspiration.

But the best way is to take some elements that define your style and add your own touch.

Stamp your Essence!

Here are some ideas on how to be inspired without copying the work of others:

Have fun!
(Take a refreshing break to your usual practice.)

Select a few reliable sources.
(Find key sites or accounts that can help you achieve your creative goal.)

Change Your Environment.
(Change your scenery. Modify your environment to your convenience.)

Read A Book.
(Learn through another’s story. Reading empowers you to empathize with other people through their story.)

“Practice makes perfect”
Continue to create everyday. It doesn’t have to be perfect. Sooner or later your work will become natural, proficient and skillful.

What ideas do you normally use to become inspired?

Websites Need Check-Ups, Too

Like a car or computer, a website requires proper maintenance on a regular basis.
Regular maintenance can keep a website or e-commerce running fast, effective, and risk-free.

The following updates should be conducted monthly to ensure a site is running at peak performance:

Compliance Reviews
Creation/Upload of Website Banners
Content Updates
Monthly Specials Updates
Creation of Model Specific SEO Pages
Regular speed and performance tests, Troubleshooting issues, content/photos updates, contact form testing, etc.

It’s important to take this procedure seriously – many companies don’t provide their websites periodic upkeep and then find themselves struggling for leads, calls, and sales.

The COVID-19 pandemic is a critical time to look for help updating a business site or e-commerce store.

If your company needs any help maintaining your site, feel free to reach out to us anytime.

When was the last time your business’s website had a check-up?

The Best Times to Post on Social Media – Instagram

The best time for a company to post updates on social media is when the majority of their audience is online.

On Instagram specifically, you can use these two methods to present the engaging content to your followers at the right time.

Audience Tab

You can find out the best times for your business to post on Instagram by the following steps:

Go to your profile.
Tap the Insights action button.
Tap the “Audience” tab
Scroll down to “Followers” section
Tap on the graph in the “Followers” section to reveal the exact numbers

Data and Statistics

According to Unmetric data, these are the best top times to post on IG by industry:

Travel & Tourism = Friday between 9 a.m. and 1 p.m.
Media & Entertainment = Tuesdays and Thursdays from 12 to 3 p.m
Retail = Tuesdays, Thursdays, and Fridays at 12 p.m.
Food & Beverage = Monday to Fridays at 12 p.m.
Professional Services = Tuesday, Wednesday, and Friday at 9 a.m. or 10 a.m.
Pharma & Healthcare = Wednesday and Sunday at 9 a.m.
Technology = Monday and Tuesday at 2 p.m

𝗔𝗥𝗘 𝙮𝙤𝙪 𝙥𝙤𝙨𝙩𝙞𝙣𝙜 𝙖𝙩 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙩𝙞𝙢𝙚𝙨?