5 Top Local Search Factors

As the head of a leading internet marketing firm, I’m asked what the top criteria are that determine first page map results. In the past I found four top criteria in search engines determining local rankings:

  1. Business Name – The importance of this increases exponentially as the business has multiple locations and can now be managed in the Google multiple business manager.
  2. Business Address – Verification of the business address, per location, primarily happens via ‘snail mail’ or a telephone call-in pin for locations that previously exist in the listing directories system (usually because they scraped the information from a ‘higher up’ directory).
  3. Business Phone number – Call-in pins are common to verify listed phone numbers.
  4. Website URL – It is important to have a unique URL for every unique listing. I often see businesses get ‘sloppy’ and try to use their homepage for 3 different locations. The extra step to create a unique ‘homepage’ for each location is imperative in order to compete with the competition in the local map market.
  5. Google Plus for Business page – This is a new item I’ve added over the last few years. It’s not enough just to use the first 4 pieces of information to PROMOTE a G+ business page, but rather the creation, syncing and promotion of the page individually that determines overall success in

Google Maps results.

Bonus verification – Business email, ie @optfirst, is often not only used to verify the domain but the existence of a real business owner and identity.

For information on how you can make your current website traffic profitable contact us and

Click Here to Find Out More

Conversion Optimization Company Miami

Experts in Website Conversion Optimization

Want to get more out of your website?

Tired of having lots of traffic to your website and have no leads or online sales?

This is a common issue that our OptFirst clients have before hiring us. Just because a website has a lot of traffic  doesnt mean that it will have lots of sales or leads. The process of getting a website to perform well so that it delivers customers and clients is a unique science. It could be better described as an art backed up by science and tested data.

Miami Website Conversion Optimization Company

To know how website visitors use a website and what they expect is the starting point of optimizing a website for conversion. Here are a few items that our clients tend to have before using our SEO and

Conversion Optimization Plan:

  • Placement of conversion forms
  • Banner placement
  • Product pacement
  • Unique selling proposition
  • Value offers
  • Mobile compatibility
  • Click to call functionality

OptFirst Analysis that Fix Issues and Optimize Sales:

  • Website Traffic Review
  • Heatmapping User Mouse and Eye Movement
  • Tracking Click to Calls
  • Lead Form Analysis

For information on how to make your current website traffic profitable send us a message on the link belo:

Click Here to Find Out More