10 T’s to Run Top Paid Social Campaigns, Step 9: Traction
The most profitable paid social campaigns ignite organic traffic, but this impact must be gauged – hence, traction, step 9 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.
Measuring the traction of ads that best lead to organic traffic through paid social media ads is as simple as looking for interaction with the campaign.
This “free” visibility from shares, comments, and likes allows you to see the ways customers or clients could be compelled to engage.
In many cases, tracking these metrics can help identify and pinpoint additional calls, leads, sales,
or downloads that spotlight the full effects of the advertising.
Is your campaign trending so hard it’s developing kinetic marketing traction?