10 T’s to Run Top Paid Social Campaigns, Step 8: Test

Now that we have working campaigns that are getting traffic, it’s time to test them, step 8 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.

Test every single type of campaign being run multiple times.

Examine campaign types, campaign ad types, targeting options, calls-to-action, and any type of messaging you’re using to reach out to customers.  

This is a simple strategy that can be used to focus the messaging and media to reach your perfect customer. 

The goal of these tests is to maximize ad spend and get the most conversions at the best possible price, making any marketing effort go from good to great. 

Are your campaigns passing their marketing exams?