10 T’s to Run Top Paid Social Campaigns, Step 7: Tuning

As we hit the last few stops in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns, we need to focus on tightening up all the loose ends by tuning up your marketing strings.

As the campaign delivers real-time data, instead of guesstimates and blindly trying to reach goals, start adjusting the live campaigns based on successful audience targeting, messaging, media, and interactions. 

What type of engagement leads to most interaction? Which aren’t worth the investment?

Fine-tune your live social media campaign by duplicating items that are converted.  Those that led to calls, leads, sales, downloads, or any type of engagement, tune those up while simultaneously removing targeting, messaging and media that did not. 

This ongoing tuning will turn an average campaign into a winner that delivers maximum return on investment.  

Is your social media campaign in tune with your audience?