10 T’s to Run Top Paid Social Campaigns, Step 4: Tailor
Another facet that pairs well with targeting is to customize all your marketing content, which makes tailoring step 4 in OptFIrst’s 10 T’s to Run Top Paid Social Campaigns.
Try developing images, messages, and media that are tailored to catch your target audience. Teenagers respond differently to moms who respond differently to gardeners who respond differently to musicians… and so on.
Your campaign has to create a ‘WOW’ or ‘AH-HA’ moment to get users to leave their social media interactions and engage with your ad, but it must be customized to lure the “fish” you seek.
Get users to leave their social media interactions and engage with your ad using calls-to-action through media and messaging that is designed to engage your target audience.
If unsure, a good rule to follow is to try a few different messages along with different media choices on the same target audience to see how they react through A/B testing.
What are some ways you can tailor your messaging to custom fit your intended audience’s preferences?
